GA4 brings new and enhanced metrics for SEO professionals to track, here’s a list of the main metrics:
- Engagement rate: an SEO metric that measures meaningful engagements on your site, including clicks, scrolls, conversions, and more. It can help you identify which pages or channels need improvement.
- Enhanced measurements: GA4 tracks conversion data as an event, providing a level of granularity on user behavior that was not available in Universal Analytics. It can automatically track interactions with forms, allowing you to see drop-offs in the form-filling process.
- Landing pages: The GA4 landing page report is useful for understanding how effective the first page a user visits is. You can see which landing pages result in a conversion within the same session, helping you identify sales direct from SEO efforts.
- Traffic acquisition: GA4 provides valuable reports such as traffic acquisition, showing how users are arriving at your site.
