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How to build SEO strategy

how to build seo strategy

How to build SEO strategy – short, very, very short version:

  • Audit the website using specialized software
  • Audit the website manually using a checklist
  • Crawl with JavaScript and without, and compare
  • Analyze Google Search Console and others if you have (Bing, Yandex, etc.)
  • Find technical SEO issues
  • Get the list of competitors in SERP
  • Identify their technical weaknesses
  • Analyze their TOP performing pages
  • Identify content gap
  • Analyze backlink profiles for competitors
  • Identify backlink gap
  • Build a strategy for the next 12 months based on the output of the analysis above.

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About the author

SEO Strategist with 16 years of experience