How to build SEO strategy – short, very, very short version:
- Audit the website using specialized software
- Audit the website manually using a checklist
- Crawl with JavaScript and without, and compare
- Analyze Google Search Console and others if you have (Bing, Yandex, etc.)
- Find technical SEO issues
- Get the list of competitors in SERP
- Identify their technical weaknesses
- Analyze their TOP performing pages
- Identify content gap
- Analyze backlink profiles for competitors
- Identify backlink gap
- Build a strategy for the next 12 months based on the output of the analysis above.
