While developing an SEO strategy for Real Estate, you should pay enormous attention to Local SEO. For other industries, it may be not that crucial, but for real estate, where you compete with other market players in most cases locally, that’s the point you should not miss.
1) Think about developing a robust Google Business Profile (previously ‘Google My Business).
Google is adding new features to this service to make it an even more effective tool for your company, and more resultful updates are yet to come in 2022.
2) Make in-depth keyword research to ensure that all local keywords are used effectively on your website.
3) Create content precisely for your most targeted locations (city, district, etc.)
Think over not only keyword usage that would be beneficial for Google robots but also about what topics would be beneficial and exciting for the community.
