Senior Economist Shaun Cathcart of The Canadian Real Estate Association | L’Association canadienne de l’immobilier recently provided a detailed analysis of the Canadian Real Estate market based on August data(Find out more: https://www.creacafe.ca/august-data-offers-more-signs-housing-markets-are-stabilizing/).What does it mean for real estate agents?You still have plenty of work to do! While the market is stabilizing, most prospective buyers are...Read More

Did you know the average age of a first-time buyer of Canadian real estate (according to money.co.uk) is 36 years old and tends even to become younger?What does it mean for your digital marketing and SEO strategy? First, take a closer look at website mobile optimization.Making your resources mobile-accessible increases your chances of selling properties...Read More

Videos for the real estate market are one of the most effective marketing instruments because they attract customers’ attention, provide the feeling of actually “visiting” a house, office, or apartment, and positively influence the company’s image. While shooting high-quality videos requires considerable resources in terms of time and money, they make the agency website more prestigious...Read More

WordPress redirect plugins make it to manage your redirects and 404 errors without hours of manual technical work. Employed properly, they may have a substantial positive influence on your SEO.  Let’s see what the most popular plugins are: Redirection plugin will monitor 404 errors and help you create 301 redirects, free and multilingual, and will...Read More

In our technical SEO research of Canadian Real Estate Market listings, we have found that most of the analyzed websites (172 out of 208) have no hreflangs. You can use Google Search Console to check if your resources also have this issue.If Google Search Console notify about the “your site has no hreflang tags” issue,...Read More

In our previous post, we mentioned that Google Business Profile is one of the essential tools you should consider including in your Real Estate digital marketing strategy to empower local SEO.Recently Google added a new helpful feature to the Business Profile service: automated responses (FAQ). There you can include the most valuable information you would...Read More

The latest Google Core Update was rolled out on May 2022, and some website owners may experience traffic drops, while others may even improve their search performance as a result.If you have experienced declines, it does not always mean that the website does not correspond to Google guidelines. Sometimes, it could be a temporary situation;...Read More

While developing an SEO strategy for Real Estate, you should pay enormous attention to Local SEO. For other industries, it may be not that crucial, but for real estate, where you compete with other market players in most cases locally, that’s the point you should not miss.1) Think about developing a robust Google Business Profile...Read More

Have you noticed that your search traffic volume has decreased?Let’s go through the main reasons why it could happen: Technical issuesSeasonalityNon-compliance with Google guidelinesSecurity issuesGoogle’s algorithmic changesFor more details, visit Google Search Central: https://developers.google.com/…/07/search-traffic-drops.Technical issues may play a huge role in search traffic drops, so you should take them seriously. Improvement of the tech SEO...Read More

Today, let’s discuss organic traffic gained by Canadian real estate websites. The sample of listings we have analyzed (N=210) generates 4 468 300 traffic per month. The interesting fact is that the listings leader gets 1 596 000 traffic per month, which is almost one-third of the total sum of the traffic! We believe this...Read More