Have you noticed that your search traffic volume has decreased?Let’s go through the main reasons why it could happen: Technical issuesSeasonalityNon-compliance with Google guidelinesSecurity issuesGoogle’s algorithmic changesFor more details, visit Google Search Central: https://developers.google.com/…/07/search-traffic-drops.Technical issues may play a huge role in search traffic drops, so you should take them seriously. Improvement of the tech SEO...Read More
Today, let’s discuss organic traffic gained by Canadian real estate websites. The sample of listings we have analyzed (N=210) generates 4 468 300 traffic per month. The interesting fact is that the listings leader gets 1 596 000 traffic per month, which is almost one-third of the total sum of the traffic! We believe this...Read More
Let’s dive deeper into our Canadian Real Estate research findings. First, we determined TOP pages for the websites in our sample, which are property listings in most cases.The website links are usually structured starting from language and localization /{LANGUAGE}/{PROVINCE}/{CITY}/ and proceed to the services section (rent/buy/sell) or listing/properties or property type condo/apartmentExample: site.com/en/on/ottawa/propertiessite.com/fr/on/ottawa/carleton-placesite.com/en/qc/montreal/house-for-saleSo, when you...Read More
As we have mentioned in our previous post, search traffic drops may depend on seasonality. Almost every industry experiences minor or remarkable changes in clients’ interests, requests and sales depending on the time of the year. For example, if you are proposing vocational houses for rent, most probably you are going to have a high...Read More
In our Canadian real estate series, let’s discuss today language localization. Multilingual websites has to be optimized in terms of SEO using certain rules and recommendations; otherwise, you may lose your organic traffic due to low website optimization level.In our SEO research dedicated to real estate market in Canada, we have analyzed more than 200...Read More
Our team is working on SEO technical research for the Canadian Real Estate market.While we are still in the process of analyzing the most valuable data, we decided to share some remarkable insights with you.Did you know that Canada’s leader in real estate listings receives $926K worth of traffic monthly (data from Ahrefs) in the real...Read More
Let’s make it clear: while visitors surely do not like visiting pages with 404/410 HTTP codes, SEO specialists are having a huge headache with these issues and have to fix them.404 code shows that the requested page was not found on the server, while not indicated if it’s absent temporarily or permanently. You can use...Read More
