As we have mentioned in our previous post, search traffic drops may depend on seasonality. Almost every industry experiences minor or remarkable changes in clients’ interests, requests and sales depending on the time of the year. For example, if you are proposing vocational houses for rent, most probably you are going to have a high season in the periods of holidays and long weekends.
So, how to investigate your business seasonality? First, you can employ Google Trends and see how search traffic differs for different locations and in different periods (days, weeks, years).
This service is easy to use and does not require special skills, while the results received are insightful for your business performance and marketing activities planning.
1) Go to https://trends.google.com/
2) Choose your best keywords
3) Determine your preferred locations
4) Analyze results delivered in the line chart
5) Also, you can download CSV files to dive deep into received data.
Find more helpful advice on how to use Google Trends to improve your SEO on the Google Search Central post: https://developers.google.com/…/07/search-traffic-drops.