What should you do if site migration goes wrong and the site loses organic traffic?
– Use all possible sources to find all URLs that existed before (using: webarchive, google analytics, google search console, ahrefs, semrush, etc..)
– Collect traffic for each page in GA or use Ahrefs/Semrush
– Decide which pages should be recovered
– Recover and set redirections
– Voila, traffic is back
* Should be done ASAP after you see the loss
