In our digitalized world, being able to navigate through the sea of data available is not just beneficial, it’s crucial for success. Here, we explore the terrain of Key Performance Indicators (KPIs) in the realm of Search Engine Optimization (SEO). This article explores why certain SEO KPIs are vital to track for effective progress monitoring,...Read More

Search engine optimization (SEO) is critical to any digital marketing strategy. It helps boost visibility on search engines and drive organic traffic to your website. To get the most out of SEO, analytics are essential for understanding how your website is performing and what improvements can be made. Analytics provide valuable insights into key metrics...Read More

Matomo Analytics is an open-source web analytics platform that offers website owners the control and flexibility they need to monitor their users’ behavior. With Matomo, businesses can gain valuable insights into their website performance and user engagement while maintaining data ownership and privacy. This comprehensive tool has many benefits, including customizable reporting intervals, real-time analytics,...Read More

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform, offering new and improved features for tracking user behavior and measuring website performance. With GA4, businesses can gain deeper insights into their users’ engagement across different devices and channels while having enhanced data privacy controls. Businesses can maximize their online potential...Read More

When looking for the most relevant search terms to find the right web analytics platform, Google Analytics and Matomo are the top choices. Both platforms offer data ownership, privacy protection, user-friendly interfaces, and powerful analysis capabilities. However, there are some key differences between them that should be carefully considered before deciding which one is best...Read More