Full-Scale Professional SEO Audit


The article sheds light on how an effective SEO audit plays an instrumental role in strengthening your online presence. It does so by breaking down its multilayered facets, which include analyzing on-page and off-page elements, technical issues, and user experience. The article discusses the importance of adopting a 360-degree approach to ensure that no aspect is overlooked. This approach helps align the digital presence with algorithm changes that search engines undergo over time. Ultimately, it aids in increasing organic visibility and website traffic. The piece also outlines how comprehensive SEO audits can bring substantial benefits to businesses of all sizes and structures, be it medium enterprises or large corporations.

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When it comes to being found online, it’s all about playing the SEO game. This article explores the process of conducting a comprehensive SEO audit to improve your website’s visibility in search engine results. You’ll learn about the importance of evaluating different areas like on-page factors, off-page factors, technical aspects, keyword usage, backlink profile, and user experience during audits. Furthermore, we will dive into why applying a 360-degree principle is critical for success in SEO audits. Lastly, we’ll break down how businesses of different sizes can benefit from these auditing practices.

Full-Scale SEO Audit

Revised Analysis/IncludesDescriptionPriority (1-5)Impact on WebsiteDifficulty
Initial Analysis of Search Console DataThis involves the initial review of Google's Search Console data for the website. It provides insights about website's performance in Google Search results.1HighLow
Segmented Query Analysis via Search ConsoleAnalysis of search queries leading to the website, broken down into different segments to identify performance patterns.3MediumMedium
Device-specific Non-branded Query/Impression Analysis in Search ConsoleAnalyzing the data from Search Console based on the device used, excluding brand-related queries.3MediumMedium
Analysis of Keyword/Query ProgressionExamining keyword trends and patterns over time to predict future performance.2HighMedium
Analysis of Competitor's Performance on SERPs Over TimeTracking competitors' website performance in search engine results pages (SERPs) over a specified time period.4HighMedium
Analysis of Website IndexingEvaluation of a website's index status, ensuring all essential pages are appropriately crawled and indexed by search engines.1HighLow
Analysis of Supplemental and Excluded ResultsAssessment of supplemental or omitted search results, which can help identify potential website issues that affect visibility.2HighMedium
Performance Analysis of Queries at Page LevelEvaluating the performance of individual pages based on specific search queries.4HighHigh
Audit for Keyword CannibalisationIdentification of keyword cannibalization issues, where multiple pages from the same site are competing for the same keyword.3HighMedium
Audit for Low-quality ContentReview of website content for quality and relevance, identifying and removing or improving low-quality content.2HighMedium
Initial Audit of Website ContentThe first comprehensive review of website content to assess its relevance, quality, and SEO effectiveness.1HighLow
Evaluation of Duplicate and Cannibalising ContentAnalysis of duplicate content and identification of potential keyword cannibalization within the website.3HighHigh
Alignment Analysis between Query and Landing Page RelevancyChecking if the content on landing pages matches the search queries leading users to them.4HighHigh
Analysis of Site's URL StructureExamination of the structure of the website's URLs to ensure they are SEO-friendly and logical.1HighMedium
Evaluation of URL ConsistencyChecking the uniformity of URL structures across the website, important for a cohesive user and crawler experience.2HighLow
Comprehensive Evaluation of Tags (Canonicals, HREFLANG, etc.)Comprehensive audit of website tags including canonicals, HREFLANG tags etc, to ensure proper implementation and to avoid SEO issues.2HighMedium
Coverage Analysis via Search ConsoleAnalysis of the 'Coverage' report in Google Search Console to check for any pages experiencing indexing issues.1HighLow
Evaluation of Landing Page Design (Template Evaluation)Review of landing page design and structure to ensure they are built in an SEO-friendly manner.4HighHigh
Performance Analysis of Titles (CTR) / Title RewritesAssessment of title tag effectiveness, analyzing click-through rates (CTR) and suggesting rewrites where necessary.3HighMedium
Evaluation of Meta DescriptionsReviewing meta descriptions for each page to ensure they are enticing and include relevant keywords.3HighLow
Site Crawling and Header Codes ReportCrawling the website and checking HTTP status codes to identify and rectify any issues.2HighMedium
Analysis of Redirections and Redirect ChainsAnalysis of the website's redirects to ensure they are implemented correctly and no redirect chains or loops are occurring.1HighMedium
Audit of Internal Link StructureReview of the website's internal linking structure to ensure optimal user navigation and link equity distribution.4HighMedium
Evaluation of Heading Usage and Content RelevanceChecking heading tags (H1, H2, etc.) usage and their relevance to the overall page content.3HighHigh
Review of Page Accessibility ElementsEvaluation of elements impacting page accessibility, like load times, mobile-friendliness, etc.2HighLow
Evaluation of Site Navigation and FooterExamination of the website's navigation structure and footer design to ensure a positive user experience.2HighMedium
Review of Domain Trust FactorsReview of factors influencing the trustworthiness of the domain, such as the quality and relevance of backlinks.1HighMedium
Evaluation of SubdomainsExamination of subdomains for potential SEO issues or opportunities.4MediumHigh
Full Audit of Referring DomainsComprehensive review of the domains linking to the site, evaluating for quality and relevance.4HighHigh
Analysis of Link Performance and Distribution Over TimeAnalysis of the website's link profile, how it has changed over time, and its impact on SEO performance.4HighHigh
Audit of Anchor TextsReview of the anchor text used for internal and external links to ensure relevance and avoid over-optimization.3MediumMedium
Evaluation of Competitor's Link PerformanceAssessment of competitors' link profiles to identify opportunities for improvement.5MediumHigh
Review of Link SpamChecking for any spammy or low-quality links pointing to the website that could negatively affect its SEO.2MediumLow
Review of Page Experience and Core Web VitalsAnalysis of Core Web Vitals and overall page experience factors as per Google's guidelines.1HighLow
Checking of Google TagsChecking the implementation and functionality of various Google tags on the website, such as Google Analytics, Google Tag Manager, etc.2MediumLow
Initial Audit using Google AnalyticsThe first comprehensive review of Google Analytics data for insights into user behavior and website performance.1HighLow
Summary of Overall SEO PerformanceA summary of the overall SEO performance of the website, providing a holistic view of its current state.1HighLow
Analysis of Aggregated Query/Click to Query VolumeA consolidated analysis of search query data, comparing clicks to query volumes.4HighMedium
Audit of Primary and Secondary ImpressionsExamination of primary and secondary impressions from search results, assessing visibility and CTR.3MediumMedium
Evaluation of Competitor's Site ContentDetailed analysis of competitors' content strategy and performance to identify opportunities.5HighHigh
Evaluation of Query Intent to Landing Page CorrelationEvaluating the relevance of landing pages to the search intent of incoming queries.4HighHigh
Analysis of Topical ClusteringEvaluating the grouping of related content or keywords to ensure content is effectively structured.3MediumHigh
Internal Link Evaluation via Search ConsoleAnalysis of internal linking data from Google Search Console, checking for issues or opportunities.3MediumLow
External Link Evaluation via Search ConsoleAnalysis of external linking data from Google Search Console, assessing for quality and relevance.3MediumLow
Evaluation of Content in Above Fold, Centre Fold, and Below Fold AreasAnalysis of content placement on the webpage, comparing above-the-fold, center-fold, and below-the-fold sections.2HighMedium
Evaluation of Domains Linked to Known BrandsExamination of other known brand-associated domains for potential SEO opportunities or conflicts.5MediumHigh
Analysis of User Flow on the SiteExamination of user behaviour on the site, tracing their journey and identifying areas of drop-offs and engagement.2HighLow
Segment-based Analysis of User Flow on the SiteDetailed user behavior analysis, broken down by segments like traffic source, user demographics etc, to identify patterns.2HighMedium
Suggested GuidelinesProviding clear and actionable SEO recommendations based on the audit findings.5HighLow
Prioritized List for SEO Issue ResolutionCreating a prioritized list of SEO issues that need to be addressed to improve website performance.1HighLow
Changes Over Time Analysis of SERPAnalysis of changes in Search Engine Results Pages over time and how they impact the website's visibility.4MediumHigh
Historical Analysis and Site Review via Wayback MachineUsing Wayback Machine to review the historical state of the site, tracking changes and their impact on SEO.5MediumMedium
Historical Analysis and Site Review of Competitor via Wayback MachineReview of competitors' site changes using the Wayback Machine to identify strategies or changes that may have impacted their SEO.5MediumHigh
Topical Analysis using Natural Language ProcessingUsing Natural Language Processing for topic modelling and understanding, to optimize content for relevance and SEO.5HighHigh
Comparison of Search Console Reported Link Audit with Third PartyComparing link data reported in Google Search Console with third-party tools to identify discrepancies or missed opportunities.3MediumMedium
Evaluation of Internal vs External Link Equity DistributionAnalysis of how link equity is distributed across internal and external links, to ensure optimal balance and flow.3HighHigh
Multilevel Link AuditComprehensive audit of links in multiple tiers: direct backlinks, backlinks to pages with backlinks, etc, for a holistic view of the site's link profile.4HighHigh
Cumulative Link Power Audit for SERPsAssessment of the cumulative power of links in SERPs where the site is present, to understand competitive position.4MediumHigh
Checks and Reviews of Historic PenaltiesChecking the site's history for any penalties or actions taken by search engines that may affect SEO.1HighLow
Review of Google Updates and Query CoverageEvaluation of the impact of Google algorithm updates on the site's performance and visibility in SERPs.1HighLow
Engagement Factors Analysis for Landing PagesReviewing user engagement factors on landing pages, such as bounce rate, time on page, etc, to optimize for user experience and SEO.4HighHigh
Guidance on Content Strategy and SupportProviding guidance on content strategy, including creation, optimization, and promotion, based on the site's SEO needs.2HighLow
Recommendations for Link Building and Digital PRProviding strategic recommendations for building quality backlinks and using Digital PR to improve site's authority and visibility.2HighMedium
In-depth Site Content AuditAn in-depth audit of the website's content for quality, relevance, structure, and SEO optimization.1HighHigh
Scroll and Interaction Mapping Evaluation or GuidanceExamining user scrolling and interaction behavior on the site to identify UX bottlenecks or areas for improvement.3MediumHigh
Recommendations for SEO Testing ModelsProviding recommendations for implementing SEO testing models to identify effective strategies and improve performance.2MediumLow
Analysis of SERP / User Behavior Pogo-stickingReviewing Pogo-Sticking behavior (when users quickly return to SERPs after clicking on a result) to identify potential content or UX issues.3MediumHigh
Evaluation of Content in Secondary Inbound LinksReviewing the content of secondary inlinks (links one step away from the main page) to ensure it's relevant and adds SEO value.4HighMedium
Strategy for New, Revised, and Near Ranking ContentProviding strategic recommendations for new content creation, existing content revamp, and leveraging striking distance keywords (those ranking on page 2).5HighHigh
Opportunities at the Edge of RankingIdentifying opportunities to optimize pages that are ranking just below the first page of search results (the "striking distance") for specific keywords.5HighMedium

Understanding SEO Audit

In order for businesses to succeed online, it is crucial for them to have a strong presence in search engine results. This is where search engine optimization (SEO) comes into play. SEO helps businesses improve their online visibility by optimizing their website and content to rank higher in search engine rankings. However, simply implementing SEO strategies without proper analysis and evaluation can be ineffective.

This is where an SEO audit comes in. A full-scale SEO audit is a comprehensive examination of a website’s current performance and optimization efforts. It involves analyzing various elements of the website, such as on-page factors, off-page factors, technical issues, keyword usage, backlink profile, and user experience.

One key facet of an SEO audit is evaluating on-page factors. This includes assessing the quality of the content on each page, ensuring that it contains relevant keywords and provides value to users. Additionally, optimizing meta tags such as title tags and meta descriptions can greatly impact a website’s visibility in search results.

Off-page factors also play a significant role in determining search engine rankings. An SEO audit will analyze the website’s backlink profile to determine if there are any spammy or low-quality links pointing to the site. High-quality backlinks from reputable sources are essential for improving organic rankings.

Technical issues can hinder a website’s performance in search engines as well. An SEO audit examines aspects like site speed, mobile-friendliness, crawlability by search engine bots (for indexation), structured data markup implementation (to improve SERP display with rich snippets), XML sitemaps availability/usefulness, URL structure/hierarchy, and more.

Furthermore, effective keyword research plays a crucial role when devising an effective digital marketing strategy. You should analyze your competitors’ keywords, keywords with high volume searches, relevance, and rarely used keywords. Analyzing your entire keyword universe lets you know which contents perform well versus not performing at all.

User experience is also a significant aspect of an SEO audit. A website that provides a seamless and intuitive user experience is more likely to rank higher in search engine results. Factors such as page load times, mobile-friendliness, clear navigation, and accessible design all contribute to the overall user experience.

An effective SEO audit takes into account all these key facets to provide businesses with valuable insights and recommendations for improvement. By thoroughly analyzing various aspects of a website’s optimization efforts, businesses can identify areas where they are underperforming and make the necessary adjustments to improve their online visibility.

In conclusion, a full-scale SEO audit is essential for any business looking to improve their online presence. By evaluating on-page factors, off-page factors, technical issues, keyword usage, backlink profile, and user experience, businesses can understand how well their current optimization efforts are performing and uncover potential improvements that can be made. Based on this information, businesses will be able to devise effective strategies for optimizing their websites, pages, and contents, hence ranking higher in search results, ultimately leading to measurable growth and success in online visibility and reach.

Importance of Applying 360-Degree Principle in SEO Audits

To truly understand the importance of applying a 360-degree principle in SEO audits, it’s necessary to grasp the concept and purpose of an SEO audit. An SEO audit evaluates a website’s performance in terms of search engine optimization. It involves analyzing aspects such as website structure, content quality, keyword usage, backlinks profile, technical issues, and more. The goal is to identify areas for improvement and develop a strategic plan to enhance organic visibility and increase website traffic.

Now let’s delve into why the 360-degree approach is critical in executing a thorough and successful SEO audit. A 360-degree approach means considering every possible angle or aspect related to SEO when conducting an audit. This includes not only technical factors like on-page optimization or website speed, but also off-site factors like social media presence or brand reputation. Implementing this comprehensive approach ensures that no opportunity for improvement is overlooked.

One reason why the 360-degree principle is crucial in SEO audits is because search engine algorithms have become increasingly sophisticated over time. Gone are the days when simply stuffing keywords throughout content would guarantee high rankings on search engine results pages (SERPs). Nowadays, search engines consider hundreds of ranking factors before determining where a webpage should appear in their results. Therefore, by evaluating all aspects related to SEO – both on-page and off-page – businesses gain valuable insights into aligning their digital presence with these algorithm changes.

Another important aspect of applying a 360-degree principle in an SEO audit lies in providing strategic guidance for ongoing efforts to improve organic visibility and increase website traffic. By assessing not just one or two specific areas, but considering all relevant aspects of search engine optimization together as one cohesive strategy, businesses can develop a roadmap that addresses all areas for improvement simultaneously. This holistic approach ensures that efforts are focused, coordinated, and yield the best possible results in terms of search engine rankings.

Furthermore, adopting a 360-degree approach in SEO audits enables businesses to uncover hidden opportunities. By looking beyond surface-level analysis and considering factors like competitor analysis or customer intent, organizations can identify untapped areas where they can potentially outperform their competition. For example, by thoroughly analyzing competitor backlink profiles or performing keyword research based on target audience behavior, businesses can discover new keywords they haven’t previously targeted or acquire high-quality backlinks from industries related to their niche.

Finally, an extensive SEO audit allows organizations to gain a deeper understanding of how each element within their digital presence impacts overall website performance. By examining all aspects together – from content quality to technical issues – companies can develop a comprehensive understanding of how these components interconnect and affect one another’s performance. Only through this interconnected perspective can businesses make informed decisions about which areas need improvement first and prioritize their efforts accordingly.

Applying the 360-degree principle in SEO audits is critical for ensuring thoroughness and success when evaluating website performance in terms of search engine optimization. By considering every possible angle related to SEO – both technical and off-site factors – businesses gain valuable insights into potential improvements and strategic guidance for ongoing efforts to enhance organic visibility and increase website traffic. Additionally, by looking beyond surface-level analysis, organizations also uncover hidden opportunities that have the potential to outperform competition while developing a comprehensive understanding of how each component within digital presence affects overall website performance. Incorporating this holistic approach not only provides businesses with more meaningful data but also helps them achieve higher rankings on search engine results pages (SERPs) over time.

Applicability of Comprehensive SEO Audit in Different Business Sizes

In this section, we will explore how businesses of different sizes can benefit from conducting an extensive SEO audit. Whether you run a medium-sized enterprise or a large corporate entity, investing in comprehensive SEO audits can help drive online visibility and increase organic website traffic.

For medium-sized businesses, an extensive SEO audit provides valuable insights into their current website performance and areas that need improvement. It helps identify any technical issues that may be hindering search engine optimization efforts. By conducting a thorough analysis of keyword rankings and backlink profiles, these businesses can enhance their online presence, attract more targeted traffic, and ultimately grow their customer base.

Large corporations often have vast websites with numerous pages and complex structures. In such cases, a comprehensive SEO audit becomes indispensable to ensure optimal performance across the entire site. By examining metadata elements like title tags and meta descriptions for each page, as well as assessing internal linking strategies, these audits help optimize website architecture for improved user experience and search engine visibility.

Similarly, corporate entities stand to gain significant benefits from thorough SEO auditing processes. These companies typically operate across multiple locations or regions with diverse target audiences. Through an extensive assessment of local business listings consistency and relevance in search engine results pages (SERPs), corporate entities can improve their local search rankings while ensuring consistent branding across all platforms.

Enterprising businesses operating at the enterprise level require robust strategies to dominate highly competitive markets. Conducting comprehensive SEO audits allows them to analyze competitors’ link building tactics and keyword targeting approaches to gain a competitive edge within the industry niche. Additionally, researching relevant long-tail keywords aids in capturing niche market segments where competition may be less intense. An enterprise-level entity’s website is generally expansive, making on-page optimizations especially crucial. Extensive scrutiny ensures that title tags, content headers, and meta data are appropriately optimized. A good SEO auditor knows various optimization techniques because they are very familiar with off-and on-page components of a website. From backlink analyses to content quality, these audits provide actionable recommendations that can elevate SEO performance and contribute towards sustained growth.

All businesses, regardless of their size, can benefit from conducting comprehensive SEO audits. By addressing technical issues, optimizing website architecture, improving local search rankings, and enhancing overall visibility in highly competitive markets, businesses at every level will be able to tap into the full potential of their online presence. So whether you’re a medium-sized enterprise or an enterprise-level business looking to stay ahead in the digital race, investing in comprehensive SEO audits is a crucial step towards achieving long-term success.

Website Size

100-1k pages (Small website), 1k-5k pages (Medium size website), 20k-50k pages (Large size website), 50k+ pages (Very large website), 5k-20k pages (Medium size website), Less than 100 pages (Small website)

Deliverable Urgency

Fairly (4 weeks), High (3 weeks), Not Urgent(4-6 weeks), Very High (2 weeks)


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