Advanced SEO Audit


The exploration of advanced tools like Google Slides integrated with Sheets provides a thorough analysis of a website’s performance in search engines. By considering query/URL performance data from the search console and incorporating other SEO tools, businesses can identify key areas that need improvement or modification to enhance online visibility. Concurrently, conducting comprehensive technical audits reveals potential difficulties that could impede the site’s optimal operation on platforms like Google. Gathering this invaluable information through detailed auditing processes enables stakeholders to construct effective strategies aimed at strengthening both technical compliance aspects and content relevance, thereby bolstering overall site SEO.

995 in stock

Select website size
Select deadline
Product total
Options total
Grand total
SKU: advanced-seo-audit Category:
Additional information
Reviews (0)

In the information age, understanding and maximizing a website’s performance on search engines is crucial for businesses. This article explores three significant areas of advanced website SEO audits using Google’s platform: Google Slides analysis, comprehensive technical audits, and guidelines for content planning and creation. Businesses will gain insights about their online presence by examining query/URL performance data in Google’s search console, refining website content based on user intent, auditing technical aspects of their site such as speed and mobile-friendliness, and creating future strategies to improve their SEO ranking.

Advanced SEO Audit

Revised Analysis/IncludesDescriptionPriority (1-5)Impact on WebsiteDifficulty
Initial Analysis of Search Console DataThis involves the initial review of Google's Search Console data for the website. It provides insights about website's performance in Google Search results.1HighLow
Segmented Query Analysis via Search ConsoleAnalysis of search queries leading to the website, broken down into different segments to identify performance patterns.3MediumMedium
Device-specific Non-branded Query/Impression Analysis in Search ConsoleAnalyzing the data from Search Console based on the device used, excluding brand-related queries.3MediumMedium
Analysis of Keyword/Query ProgressionExamining keyword trends and patterns over time to predict future performance.2HighMedium
Analysis of Competitor's Performance on SERPs Over TimeTracking competitors' website performance in search engine results pages (SERPs) over a specified time period.4HighMedium
Analysis of Website IndexingEvaluation of a website's index status, ensuring all essential pages are appropriately crawled and indexed by search engines.1HighLow
Analysis of Supplemental and Excluded ResultsAssessment of supplemental or omitted search results, which can help identify potential website issues that affect visibility.2HighMedium
Performance Analysis of Queries at Page LevelEvaluating the performance of individual pages based on specific search queries.4HighHigh
Audit for Keyword CannibalisationIdentification of keyword cannibalization issues, where multiple pages from the same site are competing for the same keyword.3HighMedium
Audit for Low-quality ContentReview of website content for quality and relevance, identifying and removing or improving low-quality content.2HighMedium
Initial Audit of Website ContentThe first comprehensive review of website content to assess its relevance, quality, and SEO effectiveness.1HighLow
Evaluation of Duplicate and Cannibalising ContentAnalysis of duplicate content and identification of potential keyword cannibalization within the website.3HighHigh
Alignment Analysis between Query and Landing Page RelevancyChecking if the content on landing pages matches the search queries leading users to them.4HighHigh
Analysis of Site's URL StructureExamination of the structure of the website's URLs to ensure they are SEO-friendly and logical.1HighMedium
Evaluation of URL ConsistencyChecking the uniformity of URL structures across the website, important for a cohesive user and crawler experience.2HighLow
Comprehensive Evaluation of Tags (Canonicals, HREFLANG, etc.)Comprehensive audit of website tags including canonicals, HREFLANG tags etc, to ensure proper implementation and to avoid SEO issues.2HighMedium
Coverage Analysis via Search ConsoleAnalysis of the 'Coverage' report in Google Search Console to check for any pages experiencing indexing issues.1HighLow
Evaluation of Landing Page Design (Template Evaluation)Review of landing page design and structure to ensure they are built in an SEO-friendly manner.4HighHigh
Performance Analysis of Titles (CTR) / Title RewritesAssessment of title tag effectiveness, analyzing click-through rates (CTR) and suggesting rewrites where necessary.3HighMedium
Evaluation of Meta DescriptionsReviewing meta descriptions for each page to ensure they are enticing and include relevant keywords.3HighLow
Site Crawling and Header Codes ReportCrawling the website and checking HTTP status codes to identify and rectify any issues.2HighMedium
Analysis of Redirections and Redirect ChainsAnalysis of the website's redirects to ensure they are implemented correctly and no redirect chains or loops are occurring.1HighMedium
Audit of Internal Link StructureReview of the website's internal linking structure to ensure optimal user navigation and link equity distribution.4HighMedium
Evaluation of Heading Usage and Content RelevanceChecking heading tags (H1, H2, etc.) usage and their relevance to the overall page content.3HighHigh
Review of Page Accessibility ElementsEvaluation of elements impacting page accessibility, like load times, mobile-friendliness, etc.2HighLow
Evaluation of Site Navigation and FooterExamination of the website's navigation structure and footer design to ensure a positive user experience.2HighMedium
Review of Domain Trust FactorsReview of factors influencing the trustworthiness of the domain, such as the quality and relevance of backlinks.1HighMedium
Evaluation of SubdomainsExamination of subdomains for potential SEO issues or opportunities.4MediumHigh
Full Audit of Referring DomainsComprehensive review of the domains linking to the site, evaluating for quality and relevance.4HighHigh
Analysis of Link Performance and Distribution Over TimeAnalysis of the website's link profile, how it has changed over time, and its impact on SEO performance.4HighHigh
Audit of Anchor TextsReview of the anchor text used for internal and external links to ensure relevance and avoid over-optimization.3MediumMedium
Evaluation of Competitor's Link PerformanceAssessment of competitors' link profiles to identify opportunities for improvement.5MediumHigh
Review of Link SpamChecking for any spammy or low-quality links pointing to the website that could negatively affect its SEO.2MediumLow
Review of Page Experience and Core Web VitalsAnalysis of Core Web Vitals and overall page experience factors as per Google's guidelines.1HighLow
Checking of Google TagsChecking the implementation and functionality of various Google tags on the website, such as Google Analytics, Google Tag Manager, etc.2MediumLow
Initial Audit using Google AnalyticsThe first comprehensive review of Google Analytics data for insights into user behavior and website performance.1HighLow
Summary of Overall SEO PerformanceA summary of the overall SEO performance of the website, providing a holistic view of its current state.1HighLow
Analysis of Aggregated Query/Click to Query VolumeA consolidated analysis of search query data, comparing clicks to query volumes.4HighMedium
Audit of Primary and Secondary ImpressionsExamination of primary and secondary impressions from search results, assessing visibility and CTR.3MediumMedium
Evaluation of Competitor's Site ContentDetailed analysis of competitors' content strategy and performance to identify opportunities.5HighHigh
Evaluation of Query Intent to Landing Page CorrelationEvaluating the relevance of landing pages to the search intent of incoming queries.4HighHigh
Analysis of Topical ClusteringEvaluating the grouping of related content or keywords to ensure content is effectively structured.3MediumHigh
Internal Link Evaluation via Search ConsoleAnalysis of internal linking data from Google Search Console, checking for issues or opportunities.3MediumLow
External Link Evaluation via Search ConsoleAnalysis of external linking data from Google Search Console, assessing for quality and relevance.3MediumLow
Evaluation of Content in Above Fold, Centre Fold, and Below Fold AreasAnalysis of content placement on the webpage, comparing above-the-fold, center-fold, and below-the-fold sections.2HighMedium
Evaluation of Domains Linked to Known BrandsExamination of other known brand-associated domains for potential SEO opportunities or conflicts.5MediumHigh
Analysis of User Flow on the SiteExamination of user behaviour on the site, tracing their journey and identifying areas of drop-offs and engagement.2HighLow
Segment-based Analysis of User Flow on the SiteDetailed user behavior analysis, broken down by segments like traffic source, user demographics etc, to identify patterns.2HighMedium
Suggested GuidelinesProviding clear and actionable SEO recommendations based on the audit findings.5HighLow
Prioritized List for SEO Issue ResolutionCreating a prioritized list of SEO issues that need to be addressed to improve website performance.1HighLow
Changes Over Time Analysis of SERPAnalysis of changes in Search Engine Results Pages over time and how they impact the website's visibility.4MediumHigh
Historical Analysis and Site Review via Wayback MachineUsing Wayback Machine to review the historical state of the site, tracking changes and their impact on SEO.5MediumMedium
Historical Analysis and Site Review of Competitor via Wayback MachineReview of competitors' site changes using the Wayback Machine to identify strategies or changes that may have impacted their SEO.5MediumHigh
Topical Analysis using Natural Language ProcessingUsing Natural Language Processing for topic modelling and understanding, to optimize content for relevance and SEO.5HighHigh
Comparison of Search Console Reported Link Audit with Third PartyComparing link data reported in Google Search Console with third-party tools to identify discrepancies or missed opportunities.3MediumMedium
Evaluation of Internal vs External Link Equity DistributionAnalysis of how link equity is distributed across internal and external links, to ensure optimal balance and flow.3HighHigh
Multilevel Link AuditComprehensive audit of links in multiple tiers: direct backlinks, backlinks to pages with backlinks, etc, for a holistic view of the site's link profile.4HighHigh
Cumulative Link Power Audit for SERPsAssessment of the cumulative power of links in SERPs where the site is present, to understand competitive position.4MediumHigh
Checks and Reviews of Historic PenaltiesChecking the site's history for any penalties or actions taken by search engines that may affect SEO.1HighLow
Review of Google Updates and Query CoverageEvaluation of the impact of Google algorithm updates on the site's performance and visibility in SERPs.1HighLow
Engagement Factors Analysis for Landing PagesReviewing user engagement factors on landing pages, such as bounce rate, time on page, etc, to optimize for user experience and SEO.4HighHigh
Guidance on Content Strategy and SupportProviding guidance on content strategy, including creation, optimization, and promotion, based on the site's SEO needs.2HighLow
Recommendations for Link Building and Digital PRProviding strategic recommendations for building quality backlinks and using Digital PR to improve site's authority and visibility.2HighMedium
Scroll and Interaction Mapping Evaluation or GuidanceExamining user scrolling and interaction behavior on the site to identify UX bottlenecks or areas for improvement.3MediumHigh
Recommendations for SEO Testing ModelsProviding recommendations for implementing SEO testing models to identify effective strategies and improve performance.2MediumLow
Analysis of SERP / User Behavior Pogo-stickingReviewing Pogo-Sticking behavior (when users quickly return to SERPs after clicking on a result) to identify potential content or UX issues.3MediumHigh
Evaluation of Content in Secondary Inbound LinksReviewing the content of secondary inlinks (links one step away from the main page) to ensure it's relevant and adds SEO value.4HighMedium
Strategy for New, Revised, and Near Ranking ContentProviding strategic recommendations for new content creation, existing content revamp, and leveraging striking distance keywords (those ranking on page 2).5HighHigh
Opportunities at the Edge of RankingIdentifying opportunities to optimize pages that are ranking just below the first page of search results (the "striking distance") for specific keywords.5HighMedium

Google Slides Explanation and Deconstruction

In the world of advanced website SEO audits, one standout tool is Google Slides. These slides provide a comprehensive analysis of a website’s performance on search engines. The incorporation of Google Slides in the auditing process allows for a thorough examination of various aspects.

One key feature of Google Slides is their ability to include a full search console teardown. This means that they look at query/URL performance and provide valuable insights into a website’s ranking for different search terms. By analyzing this data, SEO professionals can identify areas for improvement and develop strategies to boost organic traffic.

Accompanying these Google slides are Google Sheets, which offer even more detailed information about search console data, drop-off rates, and grouping analysis. The combination of these two tools provides a holistic view of how a website performs on search engines.

The search console not only helps with analysis but also allows for SEO stack-derived query performance analysis. This means that besides looking at data from the search console alone, other SEO tools are used to further analyze keyword rankings, organic traffic trends, and potential opportunities to improve visibility in search results.

By utilizing this set of Google Slides with accompanying Sheets during an SEO audit, businesses can gain invaluable insights into their website’s performance on search engines. They can identify which queries drive traffic to their site or which URLs need optimization to appear higher in the SERPs (search engine result pages).

Furthermore, by understanding the keywords users use to find their site through the query/URL performance analysis provided by these slides and sheets combo, businesses can tailor their content strategy accordingly. This ensures they deliver relevant information that effectively meets user intent.

The incorporation of advanced tools like Google Slides ensures that businesses have access to visual representations that make it easier than ever before to make informed decisions about optimizing their websites, thereby driving more organic traffic.

The use of Google Slides and accompanying Google Sheets in an SEO audit is a powerful way to gain insights into how a website performs on search engines. By analyzing query/URL performance data and utilizing other SEO tools, businesses can identify areas for improvement and develop strategies to boost online visibility. These advanced tools help businesses stay competitive in the ever-changing world of SEO and ensure they make data-driven decisions.

Insights into a Comprehensive Technical Audit

When conducting a website SEO audit, the technical audit is a key component. This step is critical as it covers all elements involved in technical compliance, rendering, and more. By conducting a detailed technical audit, you can identify issues or weaknesses that may hinder your website’s performance on search engines like Google.

During the technical audit, various aspects of your website will be examined. This includes analyzing factors such as site speed, mobile-friendliness, URL structure, metadata optimization, crawlability, indexing status, and more. By assessing these critical elements and compliance with industry best practices, you can uncover potential issues that need to be addressed.

Furthermore, the content on your website undergoes an equally thorough content audit. The content audit involves evaluating the overall value of your website’s content by analyzing factors such as relevancy to target keywords or topics and its ability to meet user intent. Additionally, it weighs the importance and measures the performance based on metrics like organic traffic volumes generated.

Through this comprehensive analysis of your website’s content value weightage and performance, it becomes evident what works well within search engine queries versus what does not compared to other similar websites offering similar products or services.

Once both audits are complete, the next step entails conducting a detailed link audit. This is essential for determining the quality and relevance of external links pointing towards your site. A link profile analysis ensures that all inbound links meet certain quality standards set by Google, thus affecting page rank positively or negatively depending upon contextually relevant backlinks meeting respective page requirements and relatedness within industries offered niche grouping landing pages.

By performing these audits thoroughly, we isolate areas where improvements are needed, giving clear guidance and direction moving forward. Prioritization is based on understanding customer needs aligned against competitors’ data acquisition tools awareness phrases found across Google Search Console performance results. This helps build clarity in strategy improvement and focused ideas, prioritizing growth channels and key areas of potential opportunity gains. Re-engineering website content updates status quo and gives businesses a long-term sustainable marketing advantage. Don’t hesitate to contact us today!

Guidelines for Content Planning and Creation

Having identified what works and does not from technical, content, and link perspectives, one can move on to planning future strategies, including content creation. This step is crucial since it allows you to build upon your website’s strengths while addressing any weaknesses that have been identified.

From a technical perspective, the audit will provide insights into any issues or errors that may affect your website’s performance. These could include slow page speed, broken links, or improper use of meta tags. Understanding these technical challenges enables you to develop a plan to fix them and improve the overall user experience.

Content plays a vital role in SEO success. The audit evaluates the quality of your existing content and identifies opportunities for improvement. Factors such as relevancy, keyword usage, readability, and engagement metrics are assessed to determine which pages are performing well and which ones need attention.

Additionally, the audit examines your link profile to ensure it is diverse and high-quality. It identifies any spammy or low-quality links that may harm your website’s reputation in search engine results. With this information, you can create a strategy for acquiring high-quality backlinks from authoritative sources within your industry.

Taking all these factors into account provides valuable guidance on what needs fixing or enhancing on your website from both an SEO standpoint and a usability perspective. All fixes made must make sense for users first, ultimately impacting search console performance and Google rankings.

By analyzing data from search console performance alongside other SEO tools used in analysis (such as SEM Rush), you will gain insights into how specific keywords are performing across different pages of your site. This information leads the way to new strategies for targeting those same areas!

This comprehensive action plan also assists in establishing priorities moving forward so that you can focus on making impactful changes without wasting time on less critical tasks, such as updating outdated blog posts or optimizing low-traffic pages. This ensures that your SEO efforts are focused on the actions that will have the most significant impact on improving your search engine visibility and driving more organic traffic to your website.

Through a thorough analysis of technical, content, and link perspectives, you will receive guidance on what needs to be fixed or improved upon for future strategies, including content creation. Using Google console performance data as part of this action plan sets priorities moving forward and ensures that your SEO strategy is aligned with current best practices, optimizing success in search engine rankings. By following these guidelines for content planning and creation, you will maximize the potential of your website and drive meaningful results from your SEO efforts.

Website Size

100-1k pages (Small website), 1k-5k pages (Medium size website), 20k-50k pages (Large size website), 50k+ pages (Very large website), 5k-20k pages (Medium size website), Less than 100 pages (Small website)

Deliverable Urgency

Fairly (4 weeks), High (3 weeks), Not Urgent(4-6 weeks), Very High (2 weeks)


There are no reviews yet.

Be the first to review “Advanced SEO Audit”

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You may also like…

  • Sale! large site migration

    Large Site Migration

    Select options
  • Sale! seo domain migration

    SEO Domain Migration

    Select options