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The exploration of advanced tools like Google Slides integrated with Sheets provides a thorough analysis of a website’s performance in search engines. By considering query/URL performance data from the search console and incorporating other SEO tools, businesses can identify key areas that need improvement or modification to enhance online visibility. Concurrently, conducting comprehensive technical audits reveals potential difficulties that could impede the site’s optimal operation on platforms like Google. Gathering this invaluable information through detailed auditing processes enables stakeholders to construct effective strategies aimed at strengthening both technical compliance aspects and content relevance, thereby bolstering overall site SEO.
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In the information age, understanding and maximizing a website’s performance on search engines is crucial for businesses. This article explores three significant areas of advanced website SEO audits using Google’s platform: Google Slides analysis, comprehensive technical audits, and guidelines for content planning and creation. Businesses will gain insights about their online presence by examining query/URL performance data in Google’s search console, refining website content based on user intent, auditing technical aspects of their site such as speed and mobile-friendliness, and creating future strategies to improve their SEO ranking.
| Revised Analysis/Includes | Description | Priority (1-5) | Impact on Website | Difficulty |
|---|---|---|---|---|
| Initial Analysis of Search Console Data | This involves the initial review of Google's Search Console data for the website. It provides insights about website's performance in Google Search results. | 1 | High | Low |
| Segmented Query Analysis via Search Console | Analysis of search queries leading to the website, broken down into different segments to identify performance patterns. | 3 | Medium | Medium |
| Device-specific Non-branded Query/Impression Analysis in Search Console | Analyzing the data from Search Console based on the device used, excluding brand-related queries. | 3 | Medium | Medium |
| Analysis of Keyword/Query Progression | Examining keyword trends and patterns over time to predict future performance. | 2 | High | Medium |
| Analysis of Competitor's Performance on SERPs Over Time | Tracking competitors' website performance in search engine results pages (SERPs) over a specified time period. | 4 | High | Medium |
| Analysis of Website Indexing | Evaluation of a website's index status, ensuring all essential pages are appropriately crawled and indexed by search engines. | 1 | High | Low |
| Analysis of Supplemental and Excluded Results | Assessment of supplemental or omitted search results, which can help identify potential website issues that affect visibility. | 2 | High | Medium |
| Performance Analysis of Queries at Page Level | Evaluating the performance of individual pages based on specific search queries. | 4 | High | High |
| Audit for Keyword Cannibalisation | Identification of keyword cannibalization issues, where multiple pages from the same site are competing for the same keyword. | 3 | High | Medium |
| Audit for Low-quality Content | Review of website content for quality and relevance, identifying and removing or improving low-quality content. | 2 | High | Medium |
| Initial Audit of Website Content | The first comprehensive review of website content to assess its relevance, quality, and SEO effectiveness. | 1 | High | Low |
| Evaluation of Duplicate and Cannibalising Content | Analysis of duplicate content and identification of potential keyword cannibalization within the website. | 3 | High | High |
| Alignment Analysis between Query and Landing Page Relevancy | Checking if the content on landing pages matches the search queries leading users to them. | 4 | High | High |
| Analysis of Site's URL Structure | Examination of the structure of the website's URLs to ensure they are SEO-friendly and logical. | 1 | High | Medium |
| Evaluation of URL Consistency | Checking the uniformity of URL structures across the website, important for a cohesive user and crawler experience. | 2 | High | Low |
| Comprehensive Evaluation of Tags (Canonicals, HREFLANG, etc.) | Comprehensive audit of website tags including canonicals, HREFLANG tags etc, to ensure proper implementation and to avoid SEO issues. | 2 | High | Medium |
| Coverage Analysis via Search Console | Analysis of the 'Coverage' report in Google Search Console to check for any pages experiencing indexing issues. | 1 | High | Low |
| Evaluation of Landing Page Design (Template Evaluation) | Review of landing page design and structure to ensure they are built in an SEO-friendly manner. | 4 | High | High |
| Performance Analysis of Titles (CTR) / Title Rewrites | Assessment of title tag effectiveness, analyzing click-through rates (CTR) and suggesting rewrites where necessary. | 3 | High | Medium |
| Evaluation of Meta Descriptions | Reviewing meta descriptions for each page to ensure they are enticing and include relevant keywords. | 3 | High | Low |
| Site Crawling and Header Codes Report | Crawling the website and checking HTTP status codes to identify and rectify any issues. | 2 | High | Medium |
| Analysis of Redirections and Redirect Chains | Analysis of the website's redirects to ensure they are implemented correctly and no redirect chains or loops are occurring. | 1 | High | Medium |
| Audit of Internal Link Structure | Review of the website's internal linking structure to ensure optimal user navigation and link equity distribution. | 4 | High | Medium |
| Evaluation of Heading Usage and Content Relevance | Checking heading tags (H1, H2, etc.) usage and their relevance to the overall page content. | 3 | High | High |
| Review of Page Accessibility Elements | Evaluation of elements impacting page accessibility, like load times, mobile-friendliness, etc. | 2 | High | Low |
| Evaluation of Site Navigation and Footer | Examination of the website's navigation structure and footer design to ensure a positive user experience. | 2 | High | Medium |
| Review of Domain Trust Factors | Review of factors influencing the trustworthiness of the domain, such as the quality and relevance of backlinks. | 1 | High | Medium |
| Evaluation of Subdomains | Examination of subdomains for potential SEO issues or opportunities. | 4 | Medium | High |
| Full Audit of Referring Domains | Comprehensive review of the domains linking to the site, evaluating for quality and relevance. | 4 | High | High |
| Analysis of Link Performance and Distribution Over Time | Analysis of the website's link profile, how it has changed over time, and its impact on SEO performance. | 4 | High | High |
| Audit of Anchor Texts | Review of the anchor text used for internal and external links to ensure relevance and avoid over-optimization. | 3 | Medium | Medium |
| Evaluation of Competitor's Link Performance | Assessment of competitors' link profiles to identify opportunities for improvement. | 5 | Medium | High |
| Review of Link Spam | Checking for any spammy or low-quality links pointing to the website that could negatively affect its SEO. | 2 | Medium | Low |
| Review of Page Experience and Core Web Vitals | Analysis of Core Web Vitals and overall page experience factors as per Google's guidelines. | 1 | High | Low |
| Checking of Google Tags | Checking the implementation and functionality of various Google tags on the website, such as Google Analytics, Google Tag Manager, etc. | 2 | Medium | Low |
| Initial Audit using Google Analytics | The first comprehensive review of Google Analytics data for insights into user behavior and website performance. | 1 | High | Low |
| Summary of Overall SEO Performance | A summary of the overall SEO performance of the website, providing a holistic view of its current state. | 1 | High | Low |
| Analysis of Aggregated Query/Click to Query Volume | A consolidated analysis of search query data, comparing clicks to query volumes. | 4 | High | Medium |
| Audit of Primary and Secondary Impressions | Examination of primary and secondary impressions from search results, assessing visibility and CTR. | 3 | Medium | Medium |
| Evaluation of Competitor's Site Content | Detailed analysis of competitors' content strategy and performance to identify opportunities. | 5 | High | High |
| Evaluation of Query Intent to Landing Page Correlation | Evaluating the relevance of landing pages to the search intent of incoming queries. | 4 | High | High |
| Analysis of Topical Clustering | Evaluating the grouping of related content or keywords to ensure content is effectively structured. | 3 | Medium | High |
| Internal Link Evaluation via Search Console | Analysis of internal linking data from Google Search Console, checking for issues or opportunities. | 3 | Medium | Low |
| External Link Evaluation via Search Console | Analysis of external linking data from Google Search Console, assessing for quality and relevance. | 3 | Medium | Low |
| Evaluation of Content in Above Fold, Centre Fold, and Below Fold Areas | Analysis of content placement on the webpage, comparing above-the-fold, center-fold, and below-the-fold sections. | 2 | High | Medium |
| Evaluation of Domains Linked to Known Brands | Examination of other known brand-associated domains for potential SEO opportunities or conflicts. | 5 | Medium | High |
| Analysis of User Flow on the Site | Examination of user behaviour on the site, tracing their journey and identifying areas of drop-offs and engagement. | 2 | High | Low |
| Segment-based Analysis of User Flow on the Site | Detailed user behavior analysis, broken down by segments like traffic source, user demographics etc, to identify patterns. | 2 | High | Medium |
| Suggested Guidelines | Providing clear and actionable SEO recommendations based on the audit findings. | 5 | High | Low |
| Prioritized List for SEO Issue Resolution | Creating a prioritized list of SEO issues that need to be addressed to improve website performance. | 1 | High | Low |
| Changes Over Time Analysis of SERP | Analysis of changes in Search Engine Results Pages over time and how they impact the website's visibility. | 4 | Medium | High |
| Historical Analysis and Site Review via Wayback Machine | Using Wayback Machine to review the historical state of the site, tracking changes and their impact on SEO. | 5 | Medium | Medium |
| Historical Analysis and Site Review of Competitor via Wayback Machine | Review of competitors' site changes using the Wayback Machine to identify strategies or changes that may have impacted their SEO. | 5 | Medium | High |
| Topical Analysis using Natural Language Processing | Using Natural Language Processing for topic modelling and understanding, to optimize content for relevance and SEO. | 5 | High | High |
| Comparison of Search Console Reported Link Audit with Third Party | Comparing link data reported in Google Search Console with third-party tools to identify discrepancies or missed opportunities. | 3 | Medium | Medium |
| Evaluation of Internal vs External Link Equity Distribution | Analysis of how link equity is distributed across internal and external links, to ensure optimal balance and flow. | 3 | High | High |
| Multilevel Link Audit | Comprehensive audit of links in multiple tiers: direct backlinks, backlinks to pages with backlinks, etc, for a holistic view of the site's link profile. | 4 | High | High |
| Cumulative Link Power Audit for SERPs | Assessment of the cumulative power of links in SERPs where the site is present, to understand competitive position. | 4 | Medium | High |
| Checks and Reviews of Historic Penalties | Checking the site's history for any penalties or actions taken by search engines that may affect SEO. | 1 | High | Low |
| Review of Google Updates and Query Coverage | Evaluation of the impact of Google algorithm updates on the site's performance and visibility in SERPs. | 1 | High | Low |
| Engagement Factors Analysis for Landing Pages | Reviewing user engagement factors on landing pages, such as bounce rate, time on page, etc, to optimize for user experience and SEO. | 4 | High | High |
| Guidance on Content Strategy and Support | Providing guidance on content strategy, including creation, optimization, and promotion, based on the site's SEO needs. | 2 | High | Low |
| Recommendations for Link Building and Digital PR | Providing strategic recommendations for building quality backlinks and using Digital PR to improve site's authority and visibility. | 2 | High | Medium |
| Scroll and Interaction Mapping Evaluation or Guidance | Examining user scrolling and interaction behavior on the site to identify UX bottlenecks or areas for improvement. | 3 | Medium | High |
| Recommendations for SEO Testing Models | Providing recommendations for implementing SEO testing models to identify effective strategies and improve performance. | 2 | Medium | Low |
| Analysis of SERP / User Behavior Pogo-sticking | Reviewing Pogo-Sticking behavior (when users quickly return to SERPs after clicking on a result) to identify potential content or UX issues. | 3 | Medium | High |
| Evaluation of Content in Secondary Inbound Links | Reviewing the content of secondary inlinks (links one step away from the main page) to ensure it's relevant and adds SEO value. | 4 | High | Medium |
| Strategy for New, Revised, and Near Ranking Content | Providing strategic recommendations for new content creation, existing content revamp, and leveraging striking distance keywords (those ranking on page 2). | 5 | High | High |
| Opportunities at the Edge of Ranking | Identifying opportunities to optimize pages that are ranking just below the first page of search results (the "striking distance") for specific keywords. | 5 | High | Medium |
In the world of advanced website SEO audits, one standout tool is Google Slides. These slides provide a comprehensive analysis of a website’s performance on search engines. The incorporation of Google Slides in the auditing process allows for a thorough examination of various aspects.
One key feature of Google Slides is their ability to include a full search console teardown. This means that they look at query/URL performance and provide valuable insights into a website’s ranking for different search terms. By analyzing this data, SEO professionals can identify areas for improvement and develop strategies to boost organic traffic.
Accompanying these Google slides are Google Sheets, which offer even more detailed information about search console data, drop-off rates, and grouping analysis. The combination of these two tools provides a holistic view of how a website performs on search engines.
The search console not only helps with analysis but also allows for SEO stack-derived query performance analysis. This means that besides looking at data from the search console alone, other SEO tools are used to further analyze keyword rankings, organic traffic trends, and potential opportunities to improve visibility in search results.
By utilizing this set of Google Slides with accompanying Sheets during an SEO audit, businesses can gain invaluable insights into their website’s performance on search engines. They can identify which queries drive traffic to their site or which URLs need optimization to appear higher in the SERPs (search engine result pages).
Furthermore, by understanding the keywords users use to find their site through the query/URL performance analysis provided by these slides and sheets combo, businesses can tailor their content strategy accordingly. This ensures they deliver relevant information that effectively meets user intent.
The incorporation of advanced tools like Google Slides ensures that businesses have access to visual representations that make it easier than ever before to make informed decisions about optimizing their websites, thereby driving more organic traffic.
The use of Google Slides and accompanying Google Sheets in an SEO audit is a powerful way to gain insights into how a website performs on search engines. By analyzing query/URL performance data and utilizing other SEO tools, businesses can identify areas for improvement and develop strategies to boost online visibility. These advanced tools help businesses stay competitive in the ever-changing world of SEO and ensure they make data-driven decisions.
When conducting a website SEO audit, the technical audit is a key component. This step is critical as it covers all elements involved in technical compliance, rendering, and more. By conducting a detailed technical audit, you can identify issues or weaknesses that may hinder your website’s performance on search engines like Google.
During the technical audit, various aspects of your website will be examined. This includes analyzing factors such as site speed, mobile-friendliness, URL structure, metadata optimization, crawlability, indexing status, and more. By assessing these critical elements and compliance with industry best practices, you can uncover potential issues that need to be addressed.
Furthermore, the content on your website undergoes an equally thorough content audit. The content audit involves evaluating the overall value of your website’s content by analyzing factors such as relevancy to target keywords or topics and its ability to meet user intent. Additionally, it weighs the importance and measures the performance based on metrics like organic traffic volumes generated.
Through this comprehensive analysis of your website’s content value weightage and performance, it becomes evident what works well within search engine queries versus what does not compared to other similar websites offering similar products or services.
Once both audits are complete, the next step entails conducting a detailed link audit. This is essential for determining the quality and relevance of external links pointing towards your site. A link profile analysis ensures that all inbound links meet certain quality standards set by Google, thus affecting page rank positively or negatively depending upon contextually relevant backlinks meeting respective page requirements and relatedness within industries offered niche grouping landing pages.
By performing these audits thoroughly, we isolate areas where improvements are needed, giving clear guidance and direction moving forward. Prioritization is based on understanding customer needs aligned against competitors’ data acquisition tools awareness phrases found across Google Search Console performance results. This helps build clarity in strategy improvement and focused ideas, prioritizing growth channels and key areas of potential opportunity gains. Re-engineering website content updates status quo and gives businesses a long-term sustainable marketing advantage. Don’t hesitate to contact us today!
Having identified what works and does not from technical, content, and link perspectives, one can move on to planning future strategies, including content creation. This step is crucial since it allows you to build upon your website’s strengths while addressing any weaknesses that have been identified.
From a technical perspective, the audit will provide insights into any issues or errors that may affect your website’s performance. These could include slow page speed, broken links, or improper use of meta tags. Understanding these technical challenges enables you to develop a plan to fix them and improve the overall user experience.
Content plays a vital role in SEO success. The audit evaluates the quality of your existing content and identifies opportunities for improvement. Factors such as relevancy, keyword usage, readability, and engagement metrics are assessed to determine which pages are performing well and which ones need attention.
Additionally, the audit examines your link profile to ensure it is diverse and high-quality. It identifies any spammy or low-quality links that may harm your website’s reputation in search engine results. With this information, you can create a strategy for acquiring high-quality backlinks from authoritative sources within your industry.
Taking all these factors into account provides valuable guidance on what needs fixing or enhancing on your website from both an SEO standpoint and a usability perspective. All fixes made must make sense for users first, ultimately impacting search console performance and Google rankings.
By analyzing data from search console performance alongside other SEO tools used in analysis (such as SEM Rush), you will gain insights into how specific keywords are performing across different pages of your site. This information leads the way to new strategies for targeting those same areas!
This comprehensive action plan also assists in establishing priorities moving forward so that you can focus on making impactful changes without wasting time on less critical tasks, such as updating outdated blog posts or optimizing low-traffic pages. This ensures that your SEO efforts are focused on the actions that will have the most significant impact on improving your search engine visibility and driving more organic traffic to your website.
Through a thorough analysis of technical, content, and link perspectives, you will receive guidance on what needs to be fixed or improved upon for future strategies, including content creation. Using Google console performance data as part of this action plan sets priorities moving forward and ensures that your SEO strategy is aligned with current best practices, optimizing success in search engine rankings. By following these guidelines for content planning and creation, you will maximize the potential of your website and drive meaningful results from your SEO efforts.
| Website Size | 100-1k pages (Small website), 1k-5k pages (Medium size website), 20k-50k pages (Large size website), 50k+ pages (Very large website), 5k-20k pages (Medium size website), Less than 100 pages (Small website) |
|---|---|
| Deliverable Urgency | Fairly (4 weeks), High (3 weeks), Not Urgent(4-6 weeks), Very High (2 weeks) |
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