Glossary SERP – Search Engine Ranking Page Click-Through-Rate – the percentage of users who saw your website in SERP and decided to open it (click) highly varies for different niches/keywords/intent. CMS – Content management system General guidelines Title: The title visible in Google SERP is ~60 characters OR 568 pixels, but it can be shorter...Read More

What is Redirect? Have you ever encountered a situation when you type some URL but land on a different page? Well, it is a redirect. Organizations set up redirects to forward visitors and search engine robots from one URL to another in case the page has moved permanently or temporarily.It provides a better user experience...Read More